Classy Rebrands to GoFundMe Pro
Credit: GoFundMe
In the past three years since GoFundMe acquired Classy, their teams have collaborated deeply to allow GoFundMe to get to know the nonprofit sector and strengthen the partnership between GoFundMe’s peer-to-peer campaigns and Classy’s professional fundraising tools.
Today, the company announced that Classy will be rebranded to GoFundMe Pro.
“And now is the moment [for the rebrand] because we have the right team, the right tools and infrastructure — and we have the ambitious goal to be able to better serve and meet the needs of the nonprofit sector at this critical moment,” Margaret Richardson, chief marketing and corporate affairs officer at GoFundMe, told NonProfit PRO.
Though the name is changing, nothing will change for those utilizing the namesake crowdfunding platform. However, nonprofits not currently taking advantage of GoFundMe’s full benefits can claim their organization’s page to learn more about the donors who opt to share their information with the organization.
For nonprofit clients, much will remain the same outside of the branding changes, although, starting during the fundraising platform’s signature Collaborative event next week, they will be able to start viewing data from their GoFundMe nonprofit page streamlined through their GoFundMe Pro tools. That includes who has started GoFundMe campaigns on behalf of the organization and who is donating to those fundraisers. Those will be flagged as “GoFundMe” in their databases.
Richardson hinted at more developments being announced for nonprofit clients at next week’s event.
“We're continuing to do it in partnership and with the input [of] and … listening [to] our customers, because we know that there are a range of things and a range of problems that fundraisers are trying to solve and nonprofits are trying to solve,” she said. “We want to be that technological partner that does the very best job and that we're doing it, again, in a way that is reliable and best in class.”
GoFundMe, which has helped to raise $40 billion in its 15-year existence, reaches 200 million people and organizations. Its technology includes fundraising features powered by artificial intelligence (AI) that have been accessed more than 35 million times, and impact-sharing technology that has inspired more than 18 million donations in the last year. Despite the advances, charitable giving has remained at 2% of GDP for way too long.
“But we believe we can change that,” Richardson said. “And we believe that, [with] GoFundMe Pro tools, organizations are going to have access to everything that they need to fundraise everywhere, the AI-powered innovation at scale, and then new and additional ways to connect and to urge supporters to give, and be able to drive the mission of these organizations that are serving critical needs around the world.”
