Children’s Miracle Network Hospitals Makes Peer-to-Peer Fundraising Easier With Mobile App Integration
Children’s Miracle Network Hospitals raises funds for 170 children’s hospitals that support the health of 10 million kids each year across the U.S. and Canada. When it comes to peer-to-peer fundraising it has led the way by scaling large fundraising programs, hosting charity live streaming and providing gamification through features like achievement badges, donor incentives and fundraiser milestones.
One of its largest peer-to-peer events is the Miracle Network Dance Marathon, a movement that unites high school, college and university students in raising funds and awareness for children’s hospitals. When the Salt Lake City-based nonprofit held a contest for new and big ideas to grow the program last year, Louisiana State University suggested a new mobile app to replace its existing solution.
The result: The nonprofit teamed up with its digital fundraising platform partner, DonorDrive, to bring that pitch to fruition and transform the way nonprofits fundraise. DonorDrive recently released this new app that will allow anyone to make an impact for nonprofit causes within minutes.
“Within Miracle Network Dance Marathon, we know our participants want to make a difference in their communities and this app enables them to do that and more for CMN Hospitals,” Maureen Carlson, chief programs and marketing officer, Children’s Miracle Network Hospitals, said. “We’re confident that while LSU students may have pitched the idea for the app — to which we couldn’t be more grateful — that more than 300,000 Dance Marathon participants across the U.S. and Canada are thrilled at the convenience and capabilities this mobile platform holds. Our partnership with DonorDrive continues to transform fundraising, while also underscoring the role we all play in changing kids’ health and changing the future.”
DonorDrive Charity Fundraising provides nonprofits with a supporter acquisition channel to influence fundraising and retention rates among existing constituents across web, mobile web and app platforms. It is the first to have a single platform for nonprofits to manage fundraising experience across both web and mobile platforms.
“We’re launching this new mobile platform in response to continuous collaboration efforts with our clients and their constituents, who have told us over and over that they want us to build a better mobile experience,” Kasey Cuppoletti, chief product officer for Cincinnati-based DonorDrive, said in a statement. ”The DonorDrive Charity Fundraising app is a true extension of our platform, driven by the same library of APIs we use to build DonorDrive on the web. It delivers a superior experience and level of consistency expected by today’s mobile-centric nonprofits, fundraisers, and donors.”
Through audience segmentation and in-app communication tools, the app allows nonprofits to create personalized and timely in-app messaging that drives more impact for the cause and provides deeper engagement for companies who sponsor causes.
“As with everything else in our lives, people today primarily use their phones to engage with nonprofit causes,” Marc Rubner, DonorDrive’s CEO, said in a statement. “The demand for a better mobile fundraising experience was too loud to ignore. With the launch of the DonorDrive Charity Fundraising app, we’re raising the bar, just like we did for charity live streaming and virtual events over the last several years.”