Case Studies: Mobile Fundraising and Advocacy Successes

Further, the mobile actions were integrated instantly to Facebook, the mobile site and the Amnesty International website to target a larger, broader audience — generating donations, engagement and cultivating relationships.

WCF
Seeing the capabilities mobile holds, WCF embarked on its mobile strategy. It began with a mobile website that focused on simple and crisp design; intuitive navigation; an instant call to action; click-to-donate functionality; and “snack-sized” content, such as audio files.