Award Winners, Enhanced Masterfile and Datacards; New Data Apps
Merkle, LogicLab Recognized with DMA Innovation Awards
Columbia, Md. – (Oct. 18) – Merkle today announced that the company and its subsidiary, LogicLab, received Innovation Awards from the Direct Marketing Association during the DMA2010 Conference and Exhibition held Oct. 9-14. Merkle’s Customer Engagement Monitor (CEM) took top honors in the Loyalty category, while LogicLab Match Analytics won the Broadcast Media category. DMA’s annual Innovation Awards reward ingenuity and creativity for outstanding advancements in direct and digital marketing technology by recognizing products or services introduced during the past year. Click here to read more.
Catholic Digest Launches New Enhanced Masterfile and 9 Market Category Datacards
Danbury, CT — (OCT. 4) — The newly released Catholic Digest Enhanced Masterfile by RMI Direct Marketing offers 400,000 names composed of a combination of Catholic Digest and Living with Christ magazine readers who have been overlaid with rich lifestyle and demographic data to identify them by their various interests. Click here to read more.
Sunlight Foundation to Launch National Data Apps
Washington, D.C. — (OCT. 18) — The Sunlight Foundation will create a series of new "National Data Apps" that will help citizens easily use federal data to better understand everything from local pollution and medical care to personal financial services. Click here to read more.