Are You Ready for Grassroots Fundraising? (Part 1)
Who you know is at least as important as what you know
Grassroots organizations are generally the creation of a community and somewhat spontaneous in their origins. The "founders" are more worried about addressing a need than writing bylaws. Knowing the players in the community and being greeted by name as you walk down the streets of town are critical "skills" for successful grassroots fundraising.