Almost Everything I Know About Fundraising I Learned From Christmas Carols
By
Jeff Brooks
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
clever%20post<%2Fa>%20from%20Jeff%20Brooks'%20Future%20Fundraising%20Now<%2Fa>%20blog%20back%20then.%20But%20it%20was%20too%20good%20to%20pass%20up,%20so%20keep%20those%20visions%20of%20donor-dollar%20sugarplums%20dancing%20in%20your%20head%20as%20you%20read%20...<%2Fem>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Falmost-everything-i-know-fundraising-i-learned-christmas-carols-415234%2F" target="_blank" class="email" data-post-id="7245" type="icon_link">
Email
Email
0 Comments
Comments
Over the River and Through the Woods
A disproportionate number of our donors are older and female: Grandmothers. They are well worth going to great lengths over rivers and through woods to find, because they'll be your most loyal supporters.
Santa Claus Is Coming to Town
According to this song, Santa has one heck of a database on his constituents' behavior — with real-time information on who's crying, shouting, or pouting, when they're asleep, when they're awake, when they're bad, when they're good. That's a lot more than just RFM! It works pretty well for the Big Guy in Red, and it can work for you.
0 Comments
View Comments
- People:
- Jeff Brooks
Related Content
Comments