Almost Everything I Know About Fundraising I Learned From Christmas Carols
Over the River and Through the Woods
A disproportionate number of our donors are older and female: Grandmothers. They are well worth going to great lengths over rivers and through woods to find, because they'll be your most loyal supporters.
Santa Claus Is Coming to Town
According to this song, Santa has one heck of a database on his constituents' behavior — with real-time information on who's crying, shouting, or pouting, when they're asleep, when they're awake, when they're bad, when they're good. That's a lot more than just RFM! It works pretty well for the Big Guy in Red, and it can work for you.
We Wish You a Merry Christmas
That last week of the year, between Christmas and New Year, are merry indeed for fundraisers. Especially those of us raising funds online, when giving spikes to an amazing high.