Almost Everything I Know About Fundraising I Learned From Christmas Carols
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Jeff Brooks
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Frosty the Snowman
In this song, a pile of snow, a carrot, some pieces of coal and a hat are magically transformed into a living being. In fundraising, paper, ink and postage stamps are magically transformed into good deeds. It's just as magic! We should be just as thrilled as we would be by a walking, singing snowman (and considerably less creeped out).
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