Almost Everything I Know About Fundraising I Learned From Christmas Carols
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Jeff Brooks
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God Rest Ye Merry Gentlemen
Never forget that as Christmas is to the gentlemen of the song, fundraising is "tidings of comfort and joy" to donors. They love to give. They want to be involved. You are your donors' friend; it's nothing to be dismayed about sending out fundraising messages.
O Come All Ye Faithful
No matter what your cause, it's largely the Faithful — folks who practice their faith — who are showing up and supporting you. Work with that fact, and not against it, for best fundraising results.
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