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“An interesting dilemma currently facing INGOs when looking to enter into new markets is if revenues are tight in the home market and the U.S. dollar is weak against the euro, why invest in new markets? For me, the answer is simple. It’s wiser to invest in a new market that is not in recession and has a higher long-term return on investment on fundraising than your home market.”
— Daryl Upsall, chief executive, Daryl Upsall Consulting International, talking about fundraising internationally in his story, “The Dynamic Growth in Continental Europe,” in the May issue of FundRaising Success.