This month, as we turn our focus to the international face of fundraising, I’m turning over my column and a large part of the editorial planning for the issue to the charismatic, highly regarded Tony Elischer, who very kindly agreed to act as Guest Editor.
It’s not just the lure of culture, tapas and vino tinto that is bringing many international NGOs into the Spanish fundraising market, or the Coliseum, pasta and Barolo that draw them to Italy. As the third sector globalises and acts as a counterbalance to the enormous forces of global business, it, too, is moving into new markets as traditional ones become saturated, and new opportunities overseas are on the horizon.
“An interesting dilemma currently facing INGOs when looking to enter into new markets is if revenues are tight in the home market and the U.S. dollar is weak against the euro, why invest in new markets? For me, the answer is simple. It’s wiser to invest in a new market that is not in recession and has a higher long-term return on investment on fundraising than your home market.” — Daryl Upsall, chief executive, Daryl Upsall Consulting International, talking about fundraising internationally in his story, “The Dynamic Growth in Continental Europe,” in the May issue of FundRaising Success.