A Blast From the Past: In Fundraising, Your English Teacher Gets an 'F'

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

Jeff Brooks, creative director at TrueSense Marketing, explained why the old rules you learned in school are probably leading you astray in your fundraising copy in his June 2008 column, "In Fundraising, Your English Teacher Gets an 'F.'"