5-Minute Interview--Pat Grayson
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FS: What are some things you see as necessary in your e-mails?
PG: One of the things that we really emphasize in all of our mailing pieces [is] we inform our donors about our privacy policy and that donors can choose how they'd like to be contacted, as well as an opt-out option. We do that in the e-mail and on all of our correspondence because it's important for us to let people know that we respect their privacy.
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