5-Minute Interview--Pat Grayson
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
FS: Who do you send e-mail campaigns to?
PG: The major individual donors we have a relationship with and who have requested e-mails. What we found is that it's really the younger donors who are much more responsive to using the Web site and to using the technology that have told us just to e-mail announcements or e-invitations. So we look very carefully at who we're going to send the e-mails to. In terms of our donor base, it's under 1,200 that we actually send the e-mails to. We have just under 5,000 e-mails on our database but just under 1,200 of those are current donors and the others include volunteers.
0 Comments
View Comments
Related Content
Comments