5-Minute Interview--Pat Grayson
Here, she talks about her organization's e-mail fundraising efforts.
FundRaising Success: What role do e-mail campaigns play for your organization?
Pat Grayson: Basically in terms of our e-mails, we use them to notify our donors about our activities. E-mail communication includes "save the date" postcards for our different special fundraising events. Also, we e-mail our major individual donors with various correspondence about our roundtable events on different programs. We might feature a program on what's happening with our community school or teenage [sexual activity] prevention, pregnancy prevention, adoption/foster care services, independent youth aging out of foster care. Just a host of subjects. And [we] also notify our major donors about special events. We have various theater events where we invite major donors to join us for a reception or dinner and theater maybe. Whatever the recent Broadway event is.