LIVESTRONG.COM Marks One Year Anniversary

SANTA MONICA, Calif., June 29, 2009 — One year after its official launch, LIVESTRONG.COM, the definitive online destination for health and fitness information, today announced that more than 1.5 million people made healthy changes in their lives using the LIVESTRONG.COM website’s tools, unique content and active, supportive community. Recently, the site also polled an excess of 1200 visitors regarding their health behaviors and attitudes. The results reveal that more than 90 percent of respondents are succeeding in improving health and achieving goals since engaging in health and fitness sites, including LIVESTRONG.COM. Additionally, 67 percent of those surveyed depend on their virtual community for inspiration, tools and as a primary means of attaining diet and fitness objectives; more than the gym, cookbooks or personal trainers.

Developed by Demand Media, Inc., the leader in distributed social media, and the Lance Armstrong Foundation (LAF), LIVESTRONG.COM hosts a unique combination of original, expert-produced content, interactive Web 2.0 tools and an active community of 1.5 million registered users that has enabled it to emerge as a key player in the online health space. As LIVESTRONG.COM reaches its one-year anniversary, the site has more than 4.2 million unique monthly visitors interested in improving their lives.

“We have always felt that social media is a transformative force in today’s culture with the ability to impact people both in the online and offline world. The fact that so many people have had their lives changed for the better with LIVESTRONG.COM is a testament to the vision our team shares with Lance Armstrong, and the more than a million people committed to living an active, healthy life who power the site,” said Richard Rosenblatt, Demand Media’s co-founder, chairman and CEO. “The community continues to be the destination’s single most valuable asset; and combined with our award-winning platform, quality applications and expert content, users can truly leverage this new approach to healthy living.”