Comic Relief must take a bow. In one night, they have managed to convert a supporter into both a donor and an advocate — high praise indeed.

The Royal British Legion, RSA and Comic Relief are the top three U.K.-based charities with the largest “social media presence” — in terms of Facebook, Twitter and YouTube engagement — according to a major briefing, Social Media League Table.

By specific social media “platform”, the Royal British Legion heads the Facebook rankings, with 1,875,926 ‘likes’; the Tate heads the Twitter rankings, with 304,987 ‘followers’; and the RSA heads the YouTube rankings, with 79,341 ‘subscribers’.

December 29, 2009, Philanthropy News Digest Hit by the global recession and falling donations, international aid agencies have been forced to scale back operations during 2009 and are facing the possibility of having to take more extreme measures in 2010, Reuters AlertNet reports.

With the global number of users on Facebook now fast approaching the size of the U.S. population, it’s surely clear that time is up for anyone who still wants to ignore online social networking as a passing fad. However, while nonprofits now generally recognize the need to take it very seriously, most still struggle to understand how they can best fit it into their fundraising programs.

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