Why Well-Designed Landing Pages Are a Must

When it comes to your nonprofit’s website, landing pages may be the single most important thing for you to be concerned about this year. They’re critical for many reasons, including SEO—so let’s start with the basics.

What Are Landing Pages?
Landing pages are the pages on your website that ask visitors to take a specific action. People come to them from a variety of places, including social media, search engines, email messages and blog posts. Just know that when you send someone to your website, you don’t want them to land on your homepage. You want them to land on a page that allows them to take a necessary action (donate, sign up, subscribe, register, etc.) without having to navigate around.