Study tracks donor types, causes they fund

Different kinds of donors tend to support different kinds of charitable causes, a new study says.

Only a minority of religious donors support specifically religious work through nonprofits, for example, while black donors are twice as likely as white donors to support higher education, and the causes people choose to support often are quite dependent on their political views, says Heart of the Donor, a study commissioned by Russ Reid and conducted by Grey Matter Research & Consulting.