How to Turn Your Social Media Supporters Into Donors

It’s one of the biggest conundrums in nonprofit fundraising: How do you turn social media supporters into long-term donors to your organization?

Many nonprofits assume that the best way to do this is to send out fundraising links on social media. So they post some updates, send out donation links, beg their supporters to donate … and wait for the money to roll in. Often, these appeals are accompanied by asks that say something like, “If each of our Twitter followers donated just $1, we’d meet our funding needs for the entire month!”

Sadly, as far too many fundraisers have learned, making asks like that on social media rarely, if ever, results in any significant amount of funding.