Donor Demographics

“The Missing Middle: Part Four” report from Sea Change Strategies provided insights on the often neglected mid-level donor segment.

Gen Z is poised to be exceptionally generous. Here are five ways fundraisers can capture the passion and attention of these donors.

Gen Zers are drawn to authentic, visually appealing brands. Here’s how to refresh your look to hook the next generation of donors.

Moore unveiled AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements.

Corporate social responsibility has evolved. Here’s how nonprofits can embrace corporate social responsibility instead of fighting it.

The long-awaited great wealth transfer is finally happening. Here’s how nonprofits can tap into this wealth.

If someone asked about your nonprofit’s donor’s experiences, what would you say? Here are questions to get to know your donors better.

Here are four insightful findings on giving trends from the latest GivingPulse.

Here are three questions nonprofits should ask in order to implement a data-driven development strategy in 2024.

Here’s what the sector should learn from my journey to becoming a leader in the nonprofit world as a woman.