Donor Demographics

Seven-Figure Gift From Detroit Couple Spurs Discussion of African-American Philanthropy
May 10, 2011

A seven-figure gift to the Detroit Institute of Arts from former General Motors group vice president Roy Roberts and his wife, Maureen, has put a spotlight on the relative dearth of high-profile African-American philanthropists, Crain's Detroit Business and the Detroit Free Press report.

In recognition of the first seven-figure contribution to DIA by an African American, the museum will rename one of its galleries after the couple.

The Charity Divide: Study Shows Women More Generous Givers than Men
February 22, 2011

Next time you're out raising money for your favorite charity, you would do best to first hit up your female friends — or perhaps the wives of your male ones. Women, it appears, are much better givers.

According to a recent study by the Women's Philanthropy Institute at the University of Indiana, women are as much as 40% more likely to donate than men. What's more, women at nearly every income level are better givers. Not only do they give more often; they also tend to donate more.

5 Fundraising Trends for 2011
December 28, 2010

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

Next Generation of Canadian Giving Means Opportunity for Nonprofits
December 17, 2010

A research study into the charitable giving habits and attitudes of Canadians — the first of its kind for the Canadian market — reveals how donors of different generations learn about nonprofit organizations, their preferred channels for engagement, the most appropriate channels for fundraising, and who and what influences their giving decisions.

Women Give to Same Causes as Men, Study Finds
December 10, 2010

Do men and women give to different types of causes?

It turns out that women are just as likely, if not more likely, as men to give to every kind of cause, according to a study released this week.

But some charities do have an edge when it comes to seeking gifts from women. The largest gender difference the study found was in church giving: A third of women said they were more likely to support religious institutions over other causes, while only a quarter of men shared that view.