Power Targeting: Segmentation Strategies That Raise More Money
Sponsored by: Abila
Speakers: Angie Moore, VP of Strategy & Development, Eleventy Marketing Group; Brandy Keller, Fundraising Product Manager, Abila
The statistics for donor retention don't look good. According to the latest report from the Association of Fundraising Professionals, for every $100 in new donations nonprofits gained in 2014, they lost $95 in lapsed or reduced donations—and worse, for every 100 new donors nonprofits gained, they lost 103. That makes it more important than ever to identify, target and engage donors in the most efficient and effective ways possible.
Learn how in the one-hour webinar "Power Targeting: Segmentation Strategies That Raise More Money," featuring expert advice from Angie Moore and Brandy Keller on ways to amp up your fundraising appeals and increase donations through power targeting.
You'll also learn:
- Advanced segmentation strategies for better targeting
- How to identify who is ready to give
- How to find and re-engage at-risk donors
- Three strategies for power targeting on online donation forms
Sponsored by Abila