If you engage volunteer leadership in a campaign — and it dramatically increases your success if done correctly — you need the right strategy. This includes preparation, and it includes leadership that makes a leadership gift — whatever that means for your particular organization and effort.
By investing in research and being proactive, you may be surprised with your short- and long-term financial results. In reality, I would be surprised if you have long-term financial success without it!
Two weeks ago, the heat index in New York City was 107 degrees. One would have thought the session I participated in with a finance executive and a bunch of fundraising executives would have been just that hot, right?
Create a great plan. Execute. Fine-tune. Execute. Fine-tune. Even after great success, pull out the plan and execute, fine-tune, execute ...
As we compete to drive the greatest donor experience, create the best offers for our supporters and communicate to build the best relationships, sometimes our own sacred cows get in the way.
Among the big-picture findings in the Giving USA report, there are things that can guide your fundraising strategy for the next several months.
Sometimes we have to start acting like who we want to be when we grow up, instead of waiting to actually get there before we act the part.
By focusing on strong and sincere donor relationships, learning their needs and interests, and providing appropriate opportunities, you also help donors experience the joy of giving and leave a legacy.
To measure the effectiveness of a brand based on a single channel or a single campaign strategy is a terrible mistake. And, honestly, I'd like to see the media report on what matters — not just something that has a shock factor.
Finding your "Moveable Middle" prospects requires good data and patient recruiting. But the donors you get will reward your hard work and then some.
