Following are some simple ways you can take advantage of any downtime you have during the last few weeks of summer to get more out of you fundraising marketing efforts come the fall.
The dog days of summer are a perfect time to make sure your online presence is shiny and ready for the fall and holiday fundraising season. So, here's a to-do list for the next four weeks so you head into the post-Labor Day season with your online "face" gleaming like new.
Our phones are with us all the time, and any nonprofit can be engaging and fundraising with anyone all the time too. You just can't do this with a fundraising event.
Can lightning strike twice? The Human Rights Campaign's Go Red for Marriage Equality campaign impacted millions of Facebook profile pictures in what seemed like the blink of an eye. And now the organization is gearing up to do it again.
Be sure you make it easy for a potential donor to initiate dialogue — ask a question, get information and make a gift.
Maybe the question is not whether social media is BS, but whether it is fundraising.
If your key donors are not active in social media, how much time should you spend there?
At NTEN's 2013 Nonprofit Technology Conference last week, four fundraising professionals discussed social data and what nonprofits should do with it, including how the National Wildlife Federation (NWF) and CARE leverage their social data.
If you make it easy for donors to show they care by asking for small donations and you do so via their most impulsive personal possessions — their mobile phones — you may end up with more money than you thought you could ever get.
At NTEN's 2013 Nonprofit Technology Conference Thursday, four fundraising professionals discussed social data and what nonprofits should do with it, including how the National Wildlife Federation (NWF) and CARE leverage their social data.
