There's a danger in being a smart, experienced, seen-it-all fundraiser. It's too easy to project your own sophistication onto your readers.
Raising revenue in a steady, somewhat predictable way is what allows an organization to accomplish its mission.
Make sure your emails are counted among those few that survive the first and drastic purge of the day. Surprise me, involve me in a way that makes sense — and watch me grow into a donor who sticks with you. After all, retention is not a statistic, it's a relationship.
Here are 17 ways to help others judge a fundraising letter.
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Direct Mail Campaigns of the Year winners.
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Multichannel Campaign of the Year from MSPCA and DaVinci Direct.
The skills you will need aren't "rocket science" — they're the same skills that separate the good fundraisers from the great ones even now in boring old 2014.
Believe it or not, your donors actually have expectations based on specific character traits.
"Fundraising is storytelling," as Brian Cowart, chief development officer at Disabled American Veterans, said yesterday during his sit-down Q&A with Chelsea Clinton at the DMA Nonprofit Federation's 2014 New York Nonprofit Conference.
When you roadblock a new avenue of discussion, just make sure you're doing it because it's a dumb idea, not because trying it would be too hard.
