Part 2 of my alphabetical list of writing mistakes that are easy to make but important to avoid.
Nonprofit competition is keen. You must create a story that is unique and separates your organization from others in the community.
The time to look for that next new fundraising success story is before what you're doing is on life support.
Last October, Amy Braiterman, manager of peer-to-peer strategic services for Blackbaud, provided "3 Keys to Year-End Giving Success," noting that "Fundraising in the nonprofit world is certainly uncertain, but there’s one thing that we can count on: December."
Don't worry — they happen to everyone at one time or another.
Knowing as much as possible about donors can help fundraisers keep them involved with the organization and develop greater retention. Nonprofits can break through the noise by utilizing traditional engagement methods, as well as emerging data and personalization tactics to focus on what matters — cultivating relationships with donors by addressing their interests and allowing them to communicate with your organization based on their preferences.
Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.
How do you handle donor requests to be removed from your list? This may surprise some of you, but, "Duh! We remove them!" isn't always the right answer. Given that your donor file is so valuable, a well-thought-out strategy is needed for responding in a way that both honors the donor's intent and safeguards your asset.
Fundraisers! Copywriters! Let us unite to stop using overbaked rhetoric as a substitute for compelling copy. There's no better place to start than by stopping, "The War On ..."
When fundraising works, it's often because someone took the time to do the "usual" just a little bit better.
