You can learn, and glean some great ideas, from what your colleagues are testing, but you can’t assume that what worked for them will work for you.
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Grand Control of the Year from the National Center for Missing & Exploited Children.
Storytelling is much more scientific than you think.
At the Association of Fundraising Professionals'
Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are ideas 21-30.
How are you going to approach fundraising? From the Magnificent Side or from the Dark Side?
Everyone is wondering — what's going on with American Cancer Society and its direct mail decision.
At the Association of Fundraising Professionals' Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are ideas 11-2.
At the Association of Fundraising Professionals' Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are the first 10 ideas from the session "30 Ides in 60 Minutes: Your Hour of Creative Power."
With fewer lists coming onto the rental market, list universes shrinking so significantly and retention rates dropping, maintaining the status quo and hoping things improve is a death spiral. There are three things you must do now to be successful in the long run. There is nothing breakthrough here, and every charity claims it is doing these well, but my research indicates otherwise.
Be sure that your case statement and other fundraising campaign materials can be fine-tuned and tailored to each donor, and evolve as your campaign progresses toward its goal.
