How to Not Reactivate a Donor
January 10, 2012

If you can't even get the person's name or last gift right, how on earth do you expect a donor to believe you will use his or her donations effectively?

New Multichannel Fundraising Report From DirectMarketingIQ
July 21, 2011

If you haven't heard, there's a new report available on multichannel fundraising from FundRaising Success sister brand DirectMarketingIQ. The report, "The Art & Science of Multichannel Fundraising," which I am honored to be a part of, is a guide of best practices, tips, techniques and case studies on multichannel fundraising campaigns compiled by some of the nonprofit industry's brightest minds and most successful organizations.

DMFA Package of the Year Results Announced
June 13, 2011

The Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its Package of the Year awards. Bringing home the highest honor, Package of the Year, was Fountain House for its Flying Cat Pads and Cards campaign.

Is Donating to Your Org as Painful as Paying Taxes?
April 21, 2010

Pardon me as I steal from Mail Enterprises' ever-gracious Scott Swedenburg today. As usual, his quarterly Direct Fundraising Tips e-letter brought a smile to my face, so I thought I would share some of it with you. Here, Scott offers tips on how to help donors get excited about writing that check.

A Brand That Wears Boots
February 4, 2010

I almost walked out. My first impression was, “This is the worst general session at any DMA conference I’ve ever attended.” And I’ve attended a few.

The guy seemed nice enough, but he was talking about dead cowboys buried on a hill in rural Texas. Guys who shot each other for no good reason. Texas terrain with the longest bluff in the nation and someone I never heard of by the name of Cal Farley. He played football but finally excelled at wrestling.

I was dumbfounded. Where was all this going? And did I possibly care?