There's a lot of talk about the need for innovation in fundraising. As there should be. But before new ideas are introduced, we should make sure the old ideas from which they spring are true.
If you are hoping for a personal copy of Hermione's time turner, I can't help you (sorry, non-Harry Potter fans), but if you are already using outside resources (writers, designers, full-service agencies, etc.) for your donor communications, there are ways you can free up more of your time without spending more money. Here are some "system tweaks" that may help.
True, you can use the handle of a screwdriver as a hammer, but it is harder and does a less effective job. Here are four key challenges I see to trying to use social media as a fundraising tool.
Every organization has a fundraising "tipping point." Most never actually reach it, but many find their revenue totals plateauing with miniscule increases from year to year.
Balance isn't about doing things without cautious planning, but it isn't always about playing it safe, either. Launching and perfecting a new fundraising program that is sustainable is a great way to make 2015 memorable.
Nonprofits are in the business of changing lives; learn and share your stories with donors, and make hearts soar.
For the benefit of those who missed them, because no one taught them, here are nine fundamentals that will make your readers' job easier and consequently improve your fundraising results.
Yes, your organization is small, your budget is smaller and your available time is the smallest yet. You want to grow so that this time next year, you have more supporters — and more money to accomplish the mission you are passionate about.
Here are 12 simple steps any organization can take right now to make their donors happy, boost their retention rates and create sustainable gifts year after year. These are the changes that matter. They are not complicated. They don't require a lot of decision making or processing. They don't even take a ton of time!
When writing your organization's branding and style guide, nitpick. Books, chapters, paragraphs, sentences, letters. Writing is composed entirely of little details, precisely arranged to create a cumulative effect.
