As four out of five nonprofits now either have a text messaging program or are planning to start one, some nonprofits will add text messaging to their year-end campaign for the first time this year. Here are some tips on how to integrate text messaging into your omnichannel campaign.
Direct response strategies are not a relational approach to mid-level programs. Here, I explain mid-level fundraising program elements.
Online reviews can help you attract donors and influence their giving habits. Here are the benefits of reviews and how to ask for them.
Donor fatigue occurs when supporters just get tired and pull back on their giving. Here is how fundraisers can overcome it.
Here are some reasons volunteers are so important for nonprofits’ fundraising goals, and some guidance on how to get them engaged.
Here is some guidance on planned giving as baby boomers begin to transfer their wealth over the next two decades.
Nonprofits are challenged with limited resources, but community support and strategic partnerships can help leverage more funding.
It is challenging to fully unlock volunteer potential. Here are a few strategies to achieve impactful nonprofit engagement.
Fundraisers ask me questions about monthly giving all of the time. Here are the answers to some of those key questions.
Today, many nonprofits offer to match individual donations. Here’s a look at the good, the bad and the ugly of matching gifts.














