Regardless of how small the budget, there is a lot that organizations can do to maximize their impact measurement dollars.
Many nonprofit executives still struggle with how to pay for fundraising. That’s a shame because fundraising done well pays for itself. Yet the dilemma is real and persistent.
Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.
Is your board just not getting it? If we need our board members to be more engaged, we need to engage them. Here’s a plan to do so.
Trends in evaluation are worth paying attention to. They may not take over your social media feed with witty memes or become the latest office buzz, but they are profoundly important for nonprofits.
Understanding themes and trends offers numerous benefits to you as a leader since they can help inform decisions and strategies.
Here are several reasons why it’s a bad idea to use year-end giving as a significant fundraising strategy.
Strategic plans set organizational direction, but just as important as determining organizational direction is determining the direction of the planning process itself. It is critical to approach your strategic planning process with the same level of care and attention with which you want to approach the final plan.
Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.
Now is the perfect opportunity for nonprofits to review their strategic plans and discern how to kickstart the plan back into action.
