On July 1, Google will be retiring its Universal Analytics to make way for Google Analytics 4. Here are some ways to manage the shift.
Using data that’s available, nonprofit marketing teams can set trigger marketing to increase response and engagement. Let’s take a look at four examples.
The COVID-19 pandemic has had a profound impact on the nonprofit sector and the way fundraisers operate. So, what did we fundraisers learn? Here are a few key lessons that nonprofit fundraisers have learned.
Millennial gift giving increased from 2016 to 2022 mostly as a result of direct mail. Here is what motivates millennials to give.
Whether you’re considering a software purchase, implementing new software, or simply trying to lower costs on the software you already have, there are ways that you can save money. Let’s look at six ways to save money and get more out of your nonprofit’s software.
Focus can be lost easily. It is very tempting — and common — to pursue a variety of programs that promise short-term financial return and satisfy the wants and desires of the staff and board. So, is there a tool that can help you create a more streamlined and focused approach for your nonprofit? Yes — the matrix map.
Mission creep is a common challenge for many nonprofit organizations. It happens when an organization gradually shifts focus away from its original mission in order to take on new initiatives not closely aligned with its core goals. Here are my top five tips for avoiding mission creep in a nonprofit.
Securely managing donor data provides the foundation for analyses that can reveal deeper insights into donor sentiment. Here are three steps that every nonprofit should take to ensure that their donor data is both private and secure.
Here are three steps nonprofits can take to acquire and use data more effectively.
Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.