For many nonprofits, fundraising energy becomes sluggish as the temperatures rise. It may not be prime event season, donors may be too busy for a visit, mailing an appeal letter might be put off until fall, and online efforts take a back seat to vacation and “summer hours...
June to-do lists of most nonprofits are always focused on the financial preparations for the upcoming fiscal year. Yet, many still remain unprepared for the possibility of a future audit. To prevent being blindsided in the future, it would be beneficial for nonprofits to move some of their attention from this fiscal year to re-evaluating their organization’s workflow and infrastructure...
Fundraising is all about relationships: The depth and quality of relationships between donors and the institution—the organization’s staff. It is also all about numbers. You must have a certain number of donors at specific levels to meet your goal (unless you have one donor driving the project, but then you will most likely eventually have to worry about sustainability)…
I am a sucker for those ads that feature dogs and other four-legged creatures in cages. The organizations that I contribute to on a regular basis include the following: ASPCA, The Humane Society, Farm Sanctuary, AARF and PAWS...
Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...
There is a popular advertisement on television that must be working well, as it has been on for some time now. The Volvo ad is striking and memorable. It uses verses from Walt Whitman’s beautiful “Song of the Open Road...
There may be as many ways to segment and customize your file as there are ways to leave your lover, but the evidence mounts that the level of commitment a donor has for your organization may be the most important...
It is always amazing to me how smart, responsible adults can kill or at least smother a very good thing. I’m talking about the case at a southern university, which has 15 colleges and one major gift officer assigned to each college...
I just came back from presenting a workshop on monthly donors to a group of nonprofits in Michigan. One of the questions asked was the one on how to best market monthly donor programs to existing donors, especially for small organizations with limited funds and limited time...
If love is the answer, what was the question? It seems the question on our minds these days is, "How do I raise more money" or "How do I retain my current donors and get them to give more?"...
