Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...
Where did my lapsed donors go? There are no simple answers. And, there is hope for you and your organization to re-energize these lapsed donors to return to your community...
Applying data mining techniques in our fundraising programs has been with us for at least a decade. It’s getting a lot more attention lately, as nonprofits seek out more dollars from their donors—with some success. Data mining is no longer a unique fundraising idea...
The best nonprofit organizations develop and execute their marketing plan with the same level of rigor as any for-profit brand. At the end of the day, we are ultimately trying to sell our cause to people, get them to engage with us, donate to our work and then advocate for our organization...
I’ve always found it curious that while many organizations diligently develop a strategic plan, few take the time to craft a sustainability plan. By “sustainability” I don’t mean the environmental kind, but rather a plan for sustaining your programs and services over the long-term...
There is no substitute for effective and focused cultivation. It brings new donors into the fold, and it strengthens the bonds with existing donors. It also helps nurture staff and volunteers—coaching and training them for a campaign...
What percentage of your campaign goal should your board members give to your capital campaign? Twenty-five percent? Forty percent? Ten percent? Again and again, I’ve seen board members stumble over this question. They want to do what’s right; but really, they have no idea what’s appropriate or more importantly, what’s possible...
That was one of the questions someone asked me after a recent webinar. That is the $64 million question, isn’t it? The answer may surprise you, because it differs by organization size and organization’s motivation to grow its monthly donors...
My question for you is this: What is the size of your caseload? If it’s above 150, it’s way to high. So, take steps to trim it down. It may feel counterintuitive, but if you focus on fewer good donors and go deep with them your result will be much better on several levels—relationally for the donor and for you and economically for the organization...
Start today to position yourself for future positions by acquiring proper and needed attributes. Prepare yourself properly for the complex nonprofit future and never stop running down a dream! Do not wait for the dream that “might” come to you. Be proactive and go for it!...
