Change is coming to philanthropy. Big change. Hoping it will “blow over” is not a workable response. Doing what you’ve always done is a prescription for extinction. But neither is simply taking action based upon our own perspectives and experience.
Read More
True, you can use the handle of a screwdriver as a hammer, but it is harder and does a less effective job. Here are four key challenges I see to trying to use social media as a fundraising tool.
Read MoreWhy? Because 53 percent of you are not measuring your social-media efforts and 67 percent have no social-media strategy. We all know that is not the best approach.
Read MoreBelieve it or not, using Facebook is not as easy as just posting information about your nonprofit.
Read More
You have to ask your board members to pull in their networks and introduce your organization to everybody they know.
Read More
Six-second fundraising? I’m not kidding. The new, ultra-short social-media services, Instagram and Vine, are showing how short little videos that are just a few seconds long grab the attention of millions of people, particularly people under 35 years old. Shooting six-second videos is easy to do on your smartphone, and as you’ll see, they can be very charming.
Read More
What made the Ice Bucket Challenge so successful? There were a few key factors of the challenge that all fell together perfectly to give it zing, appeal, momentum and energy.
Read MoreOh, and can I have a side of “how to find them” and “what to do with them”?
Read MoreLearn how you can engage your supporters and keep them invested in your cause with five simple social-media tips.
Read MoreSocial media can complement other fundraising strategies and help keep your fundraising goals at top-of-mind awareness. Here are five ways to integrate your fundraising campaign with your social media.
Read More
The latest news in the NonProfit industry sent straight to your e-mail inbox.
The latest news in the NonProfit industry sent straight to your e-mail inbox.