The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?
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In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes.
Read MoreWhat if, instead of simply going with the flow, we started asking why? Here are some fundraising things worth asking “why?” about.
Read MoreEveryone is wondering — what’s going on with American Cancer Society and its direct mail decision.
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One year ago this month, I wrote an article that detailed what may be one of the boldest moves by a top brand in the nonprofit industry. Today’s blog is your reminder of all that went into that decision by the American Cancer Society (ACS). Why am I reminding you? Because in two weeks, I will be providing you an update on where things stand and the progress ACS has made on its goals.
Read MoreWhy bother using the mail at all for fundraising? In memory of Mr. Ed (my mail carrier, not the horse), here’s my response …
Read MorePamela Barden takes a look back at 2013’s last week of fundraising, this time tackling the fundraising direct-mail appeals she received in the final week of the year.
Read MoreRecipients (clearly unenlightened!) call it “junk mail.” Some nonprofit leaders claim it’s dead and we should just play taps and get on with it. Others figure it’s worth using as long as we can keep it “dirt cheap.”
Read MoreAh, I could talk about direct mail forever … but I’ll stop here! All this old dog asks is that all you skeptics out there take a few minutes to consider (or re-consider) direct mail — an old-fashioned fundraising tool that can breathe new life into your year-end fundraising.
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Here are 10 direct-mail fundraising best practices shared by Valerie Kagan, president of VK Direct, during her session at Fundraising Day in New York.
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