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Tag: Donor behavior

When Donors Ask AI Where to Give, Will Your Nonprofit Show Up?

June 25, 2026June 30, 2026 Adam Ortman
artificial intelligence

As more donors ask AI where to give, traditional SEO isn’t enough. Here’s how to strengthen your nonprofit’s AI discoverability using assets you already have so your organization shows up in recommended answers.

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Why Nonprofit Galas Only Work for a Shrinking Minority — and What to Do Instead

June 2, 2026June 18, 2026 Wayne Elsey

The gala still works — but only for organizations with a deep major-donor pipeline. For most nonprofits, event costs run about $0.50 per dollar raised. Here’s the case for the better paths forward.

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Why Donor Storytelling With Real Faces Works Better Than Stats

April 28, 2026 John Wechsler
Home video testimonial interview

Donors say they want data, but empathy is what drives them to move from passive support to active involvement. Here’s why donors respond to faces and real stories, why “personalized” outreach often backfires, and how nonprofits can make appeals feel truly human.

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Engage Younger Donors Through Creative Peer-to-Peer Fundraising

April 9, 2026 Tracy Vanderneck

Younger donors aren’t disengaged — they’re giving differently. One quirky fundraising example highlights how peer-to-peer fundraising can help nonprofits stay relevant, even when supporters only engage once a year.

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How Listening to Donors Can Strengthen Relationships and Funding

March 24, 2026March 27, 2026 Aaron Dorfman
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Stop Saying ‘Nonprofit’: Reframing Your Social Benefit for Stronger Fundraising

March 11, 2026 Claire Axelrad

What if the biggest messaging problem in fundraising is the word “nonprofit” itself? Shifting to a “social benefit organization” mindset can transform how donors understand your mission and why they choose to give.

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Fundraising When Your Mission Is Not Tied to a National Crisis

February 9, 2026 Tracy Vanderneck

When national crises dominate attention and donor dollars, nonprofits with unrelated missions still need to fundraise. Here’s how tone, timing, and empathy can help organizations continue fundraising without ignoring what communities are experiencing.

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Reframing Philanthropy for Fundraising That Actually Lasts

January 9, 2026 Claire Axelrad

What if the problem with your fundraising isn’t execution — but perspective? Here’s how reframing philanthropy around values, not tactics, can lead to deeper donor relationships and fundraising that emphasizes longevity over short-term wins.

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The Hidden Science Inside Every Gift: What Neuroscience Is Teaching Us About Generosity

December 16, 2025 Cherian Koshy
Gift officer with couple looking through documents. The agent is holding a digital tablet showing it to the clients. Couple are casually dressed. They are looking concerned and worried and upset. Over the shoulder view.

Giving decisions aren’t just emotional — they’re biological. Insights from neuroscience reveal how identity, trust and friction shape donor behavior, and why small missteps can quietly shut generosity down.

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5 Forces Shaping the 2026 Nonprofit Fundraising Outlook

November 20, 2025 Tim Sarrantonio

As nonprofits head into 2026 on uneven ground, this outlook unpacks five forces that are reshaping fundraising, community work and how leaders plan for the year ahead.

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