One big reason donors give is the desire for action. Here’s how you can appeal to this want to boost fundraising success.
Read MoreA Main Reason Why Donors Give and How to Use It to Boost Fundraising Response
Tag: Direct-response
Recycle, Reuse and Repurpose Creative
Often, we fundraisers and direct marketers want to try something new because we were tired of it long before the donors are. We are always trying to come up with new stories, new ideas, and new approaches. But at some point, the creative juices stop flowing and we’re getting closer to burnout.
Read MoreDid the Grinch Steal Your Fundraising?
Maybe that’s how you feel about some of the people who seem determined to “steal” fundraising by making it next to impossible to succeed. Reason hasn’t worked, statistics have been ignored. Even whining failed to make a case for what you know is smart fundraising.
Read More2012 FS Lifetime Achievement Honoree Geoff Peters Named 2015 Max Hart Nonprofit Achievement Award Winner
The DMA Nonprofit Federation is honoring Geoff Peters, CEO of Moore Direct Marketing Group, for his dedicated service with the 2015 Max Hart Nonprofit Achievement Award.
Read More30 Ideas to Enhance Fundraising Direct-Response Creative, Part 2
At the Association of Fundraising Professionals’
Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are ideas 11-2.
