The idea of developing a campaign can often feel daunting. Here is some guidance on what you need to do to create a successful campaign.
Read MoreTips for Developing Successful Campaigns for Nonprofits
Tag: Communication
9 Steps to Guarantee Growth by Focusing on Culture
Here are nine steps to remember when building or rebuilding the culture at your highly aligned, dynamic organization.
Read MoreHow to Use Inspiring Imagery to Drive Donations
The right imagery can amplify the power of your nonprofit communications. However, pictures must be used correctly to achieve the best results. Let’s get into the nitty gritty of some image selection best practices.
Read MoreThe Rise of Millennial Giving: What Nonprofits Need to Know
A Giving USA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.
Read MoreHow to Respond to Donors’ Resistance to Your Ask
Preparing for a solicitation means being ready for a variety of questions, concerns, and other forms of pushback. The good news is that most types of pushback are anticipated. Let’s discuss some responses that will leave you well-equipped to communicate with donors.
Read MoreRaising Your Nonprofit’s Profile to Generate Support
Nonprofits don’t need to reinvent the wheel to raise awareness and get more supporters, but they do need to refine and update their communications strategies. Here are four tips to get your organization the recognition it needs.
Read MoreHow Building Genuine Relationships Helps You Raise Money
Have you ever wondered why some nonprofits seem to raise money again and again while others struggle? Their success is based on relationships and donor-centric philanthropy. Here are some ways that your organization can build and utilize this type of communication.
Read MoreWhere to Begin Building Trust
Trust is your organization’s most valuable asset. In the case of donors, this means they need to be willing to support your mission with their dollars so you will make something they think is important happen.
Read MoreHow to Tell If Your Major Gift Program Is Transactional
The choice of words we use often carry more meaning than we might intend. The interesting thing about the choice of words is that they can reveal what we really mean.
Read MoreThe Evil Plan Behind Gaining Human Compliance
My scope of work for clients kept broadening until one day I realized that desire for recognition was a much more powerful motivator than I had originally thought. And, I realized that the same human inclinations work in the other parts of my life in which I need to get people to do stuff — leading a company, raising teenagers, serving on boards, trying to buy big-ticket items for less …
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