“Gamification” is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe you’ve thought about it before. Maybe it sounds too complicated. Or, maybe you heard about it at a conference a couple years ago and dismissed it as a passing fad. Yet, gamification doesn’t need to just be a buzzword, and it doesn’t need to be something big and complicated. It should simply be a tool in your marketing arsenal to buoy constituent behavior through incentives.
Read MoreTag: Action
6 Ways to Strengthen the Heart of a Fundraising Letter
A great fundraising appeal or email can have many different variables. But a clear call to action must be a constant. So whatever else you play around with in a package, keep your call to action highly visible and to the point.
Read MoreFundraising Decision-Making: Get Moving! Take Action!
Be ready to weather the storms of fundraising by enhancing your decision-making skills. So get moving — take action!
Read MoreOptimize Fundraising E-mail Communications by Driving Engagement
At bbcon, two fundraising professionals shared the key attributes of engaging e-mail and ways to optimize e-mail communications in their session, “Email in a Social Media/Mobile Device World.”
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