2 Steps to Getting the Second Gift
Canadian researchers studied the betting habits of people at racetracks and found something that should interest fundraisers.
When people were contemplating their bets, they felt a lot of stress. They were anxious and uncertain. They worried about putting their money on the wrong horse or whether they should even gamble at all.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.