16 Totally Whacked Shortcuts to Summon Your Fundraising Muse
That these suggestions are completely nonsensical and have nothing to do with your deadline project is exactly the point. Give some of them a shot when you need to get creative fast. And if you have any tricks of your own, please share.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.