Use the Power of Peer-to-Peer Fundraising to Connect Your Nonprofit and Its Community
Many nonprofits are looking for ways to keep fundraising moving forward through these turbulent times. The right path forward is not always clear. After all, we haven’t been here before.
That’s why last month, Cathexis Partners joined with four other companies that serve nonprofits to deliver a special edition of the “It’s a Peer-to-Peer World Virtual Conference.” Our aim was to bring practical peer-to-peer fundraising tips and ideas around virtual events and campaigns to the sector — at a time when in-person events are not an option.
I presented one of the five sessions, “Real-World Practical Tips for Virtual Event and Campaign Success,” with a couple of peer-to-peer fundraising powerhouses: Betsy Dye from Second Harvest Food Bank of Central Florida and Jillian Stewart from Peerworks Consulting. For my part, I provided some tech-driven approaches that can help you employ peer-to-peer fundraising in times like these.
Here are a few highlights:
Encourage Peer-to-Peer Participants to Share Their Activity
If your virtual event is physical, integrate fitness apps, like Strava, fitbit, or MapMyFitness, into your online fundraising environment to help participants share how they are training for the event. Be sure to include instructions in their participant toolkit on how to use the apps to share their activity on their personal fundraising page and social media platforms.
Create a Virtual Event ‘Goody Bag’
For your virtual event, build a virtual “goody bag” that directs to a webpage that offers things like sponsor coupons and a form to complete to receive a t-shirt for the event.
Utilize User-Generated Content
The power behind peer-to-peer fundraising comes from people sharing information and driving support from their networks for a cause they believe in. Using user-generated content gives participants a way to share their own thoughts and ideas. For example, use a content aggregator, like Juicer or Tint, to bring content into your campaign homepage via your hashtags. You can take user-generated content to the next level using tools, like Gather Voices or Seenit, to gather user-generated videos.
Platforms like DonorDrive, JustGiving and Tiltify provide integration with livestreaming platforms, such as Twitch, to make it possible to create fundraising campaigns like Children’s Miracle Network Hospitals’ Extra Life and St. Jude’s Play Live, which are raising millions of dollars with gamers. If your organization has a connection with the gaming community, it’s worth giving livestream fundraising a shot. But the possibilities with livestreaming are endless.
Take Your Virtual Event to the Next Level
We’re all getting used to video conferencing these days. It’s a great tool for virtual events. You can go a step beyond video conferencing by providing a high-quality, 3D simulated, in-person experience. Virtual/online trade show software, such as Vfairs and Inxpo, can help you provide these types of experiences.
These are just a few of the takeaways from the session. My session’s co-presenters (as well as the four other sessions in the virtual conference) offered a wealth of practical tips for getting participants excited about and involved in your virtual events and campaigns.
You can watch the session recording, as well as recordings of the other four sessions from “It’s a Peer-to-Peer World Virtual Conference,” for free: View the recorded sessions here.
Need more ideas or an extra set of hands for your virtual events or campaigns? Contact Cathexis Partners.
Mark founded Cathexis Partners in 2008 to help nonprofit organizations get the most from their existing technology tools, implement new technology to address gaps and find the best overall approach to using technology to support their missions. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits.
Mark also serves on the editorial advisory board for NonProfit PRO, where he contributes monthly to his blog, “P2P Fundraising Essentials.”