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Maybe that's how you feel about your fundraising job. Back when you started, you were excited. But now you can't figure out how to say — for the 10,000th time — "We need money to do our good work so please give." But as I contemplated the bottom of the pool recently, I started to see a comparison to my swimming and keeping the joy of fundraising alive.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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