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Remember the old saying, "Don't cut off your nose to spite your face"? Wise fundraisers avoid doing that and instead make sure that changes happen in a way that allows donors to change with us instead of being left behind.
This certainly is not an exhaustive list, but these three things have all gotten on this old dog's radar lately as I've heard war stories about nonprofits that suffered an income loss that may have been prevented. Employees matter. Net income matters. Donors matter.
Do you want to succeed in fundraising? Then focus on what matters.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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