Good Surprises Can Benefit Your Fundraising
5. Always keep it interesting
Surprise me with unexpected communications (like the email that began this post). Talk to me like a friend (see above). Share videos, photos, stories and facts. I like oatmeal — just not for every meal. And I like information about your nonprofit - as long as I'm given variety.
This old dog is now more than half-way to the next birthday, when I will be even older. But that's OK, as long as I know I'm more to you than Donor #46523.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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