Good Surprises Can Benefit Your Fundraising
5. Always keep it interesting
Surprise me with unexpected communications (like the email that began this post). Talk to me like a friend (see above). Share videos, photos, stories and facts. I like oatmeal — just not for every meal. And I like information about your nonprofit - as long as I'm given variety.
This old dog is now more than half-way to the next birthday, when I will be even older. But that's OK, as long as I know I'm more to you than Donor #46523.