A Pre-Holiday Gift for Fundraisers: More Time
Create a folder with all your usual assets. Include your logo files, signatures, iconic photos and any other digital assets that may be needed to complete a job. Then, you can either send the folder or provide a link if you have it stored online so the supplier has everything needed to get to work. Using online storage may save even more time because you can update the logo, for example, without having to remember to send everyone a new file to replace the old one. If they can retrieve the latest version online, you avoid going back and forth to send assets, or wasting time reviewing designs that use old versions of your assets.
Write a short paragraph explaining the purpose of each project, and provide it when giving the copy and/or design to others for review. If a reviewer knows in advance that the intent of the e-appeal is to get nondonors to make a gift, for example, he or she may be less likely to suggest you change the ask amount to $10,000. You may also want to include a bit of subtle education — "Our experience shows that opening the letter by talking about the donor, not the organization, works best" — to help your reviewers be more effective. This paragraph may be something your copywriter will write for you; it never hurts to ask!
Combine all the edits into one document. This can save time as you won't be reviewing a number of different versions and may also save money since your supplier's time will be used more efficiently. Especially when you are moving at a fast pace, setting aside a few minutes to combine colleagues' comments can pay off big in the end. Your writer or designer isn't equipped to make a judgment call when there are two conflicting views expressed; you are the best person to "bite the bullet" and make the call on what trumps conflicting viewpoints. Otherwise, you may just have to change it in the next version.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at firstname.lastname@example.org or follow her on Twitter at @pjbarden.