6 Ideas for Dealing With 'Take Me Off Your List' Requests
Here's how I learned to respond to these barn burners: "Mrs. Smith, my name is Pamela, and I am personally removing you from our mailing list. You may get a few more letters from us because of lead time, but after that, you will not get our mail. You have been removed, and if you have any more concerns, you can call me, Pamela, directly and I will help you." If it's a phone call, try to smile as you speak. But always, whether it's in an email reply or on the phone, give the donor assurance that you are doing as requested.
Make sure you cover all bases
You're just asking for another irate phone call if you don't put that donor name in a file that you use to purge any rented or exchanged lists in the future. While occasionally a once-angry donor will response to an acquisition mailing, too many others will consider the letter a personal betrayal. Personally, I don't think it's worth the $35 contribution you may get.
Last Sunday, a day this old dog still considers set aside for family and church, I received a phone call. It was a local community theater; I had attended one show there several months ago. Since then, the theater has called and emailed excessively. I have asked the folks there not to call, and a Sunday afternoon call was that proverbial straw that broke the camel's back. I didn't scream and rant (really!), but I did say, "Remove me completely from your list."
It didn't have to come to that. If only someone had listened to me earlier …