Mobile Takes the 'Event' Out of Fundraising

For nonprofits, this race is no different. Like it or not, nonprofits compete on donor experience and for their attention, support, time and loyalty.

Relying on a fundraising event, therefore, in our mobile world of anywhere, anytime could present a mountain-sized challenge since mobile makes fundraising more cultivation than event. Available to any nonprofit is an ongoing connection to new and existing supporters through their mobile phones.

Keep the events going, but don't just add mobile to your events and then leave it on the shelf not working for you when it can be used all the time as your ultimate cultivation vehicle.

Our phones are with us all the time, and any nonprofit can be engaging and fundraising with anyone all the time too. You just can't do this with a fundraising event.

Go mobile. Reach new and existing supporters anywhere, anytime. Let them learn more about the good things you're doing and give them an easy way to give in the moment.

Always. Be. Cultivating.

The mobile donors of today could be the people down the road who leave you their estates.

Dale Knoop is founder and CEO of RAZ Mobile.