Live from the International Fundraising Congress — Day 3
This category recognizes small and medium organizations that have introduced a successful new fundraising idea or stream of revenue on a small budget in the past year to 24 months.
The award went to Spain's only nonprofit dedicated to cancer research for its classical music concert and fundraiser in Madrid, which matched bars of Beethoven's 9th Symphony with seats sold for charity — any unsold seat would result in an unplayed bar and silence during the performance. The event sold out, and the orchestra played the entire symphony.
The Innovative Fundraising Campaign award went to Germany's Städel Museum. This category recognizes organizations for a fundraising campaign demonstrating innovation and opportunity for replication within the last year to 24 months.
The award went to the museum's campaign to help build its new Frankfurt museum. The campaign gained accolades for its individualized approach that allowed schools, neighborhood pubs, football clubs and more to take part, all promoted with a popular visual icon: a yellow builders boot that was used across every medium.
The Global Fundraiser Award was won by Louise Driver, chief executive of the Children’s Hospital Trust in South Africa, raising millions of rand to expand child health care in the area. This category recognizes an individual with five years' fundraising experience who demonstrates fundraising success over a sustained period of two years or more.
Driver won for her hands-on, dynamic fundraising approach and recent successes, which include forging a child health care partnership between the provincial and Western Cape governments, and raising 58.7 million rand of project funding in 2011 and 41.7 million rand in 2012 for pediatric health care projects.
Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.